Sheffield’s City Hall And Utilita Arena Join ASM Global’s UK Portfolio

Utilita Arena and Sheffield City Hall have joined the ASM Global family.

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“The new operators will oversee a new chapter for Sheffield’s best loved venues as they look ahead to an exciting future, with investment powering a series of improvement works, funded by Sheffield City Council and ASM Global,” a press release from ASM Global states.

In the case of Utilita Arena, the vision is “to reimagine the venue as a world-class touring destination, while developing the venue experience at Sheffield City Hall in line with its prestigious heritage identity.”

Work begins this month and is set to continue throughout the year whilst the venue remains open to entertain fans for the duration.

It includes transforming the fan experience, and reimagining the event-day guest experience throughout the entire venue. The first phase will focus on enhancements to the venue concourses including more points of sale to improve speed of service, improvements to the entire food and beverage offering, improved digital signage on the concourses, scan-and-collect options for drinks, and more. The building will for instance receive the automated self-serve drinks solution Boxbar.

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In terms of Utilita Arena’s premium spaces, there will be additional developments such as “new supersuite spaces,” a newly refurbished arena club, and revamped lounges.

The venue’s capacity will increase, as well, and its back of house will be upgraded with a complete overhaul of the backstage areas for artists, production and crew, to ensure a best-in-class experience for all who set foot in the venue.

Recent boxoffice reports submitted to Pollstar for shows at Utilita Arena Sheffield include six nights of Les Misérables, Oct. 10-15, 2024, selling 32,153 tickets at a $2,690,866 gross; or comedian Peter Kay’s Sept. 6 performance, selling 12,206 tickets at a $933,023 gross.

At Sheffield City Hall, improvements include the addition of more tills, and a new and improved food and beverage offering. In spring, the focus will be on enhancing the customer journey around the venue, with improved signage, screens and security.

“ASM Global’s operation of the venue will retain a heavy focus on upholding the cultural heritage of what is one of Sheffield’s most historic buildings, futureproofing it for years to come while preserving its iconic features,” the press release states.

Refurbishing an existing arena is recognized as a more environmentally-friendly way of providing up to date spaces.

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Chris Bray, president of ASM Global Europe, commented, “We are excited to welcome Utilita Arena and Sheffield City Hall to the ASM Global family – two amazing venues with a rich history. We’re looking forward to working with the teams to elevate the guest experience and future proof both venues for years to come. Everyone who walks into an ASM venue is a guest – fans, production, artists and athletes; and with this in mind, our ambition is to reimagine the venues, delivering world-class live entertainment in Sheffield.”

Dom Stokes, general manager of Utilita Arena Sheffield, and Sheffield City Hall, added, “Joining ASM Global is an exciting new chapter, and an incredible opportunity, for both Utilita Arena and Sheffield City Hall. ASM’s network, vision and expertise are unmatched, and their ambition for both venues is truly inspiring. Utilita Arena and Sheffield City Hall are integral to the region, and we can’t wait to showcase new experiences while ensuring they remain at the heart of our wonderful community.”

Councillor Tom Hunt, leader of Sheffield City Council said, “Sheffield has an excellent reputation for hosting major events, festivals, live music, culture and sport, and the city’s venues play a huge role in this. As our new venue operator, ASM Global will bring the benefits of global scale and expertise to operate and invest in the Utilita Arena and Sheffield City Hall. Last year, the Utilita Arena played host to MOBO Awards, Matchroom Boxing and countless global stars and is home to the Sheffield Steelers. Sheffield City Hall is one of the city’s most historic venues and has hosted some of the biggest names in music and entertainment, from Elton John to the Beatles and Kylie Minogue. We have big ambitions to develop Sheffield’s events offer even further and our new partnership with ASM Global will ensure our city continues to have fantastic venues for the best events.”

Councillor Kurtis Crossland, chair of the communities, parks and leisure committee at Sheffield City Council said, “ASM Global have a world-class reputation within the venue and entertainment industry, I am confident that both Sheffield City Hall and the Utilita Arena Sheffield are in great hands and that this new investment will help our fantastic Sheffield venues compete on the global stage. As we enter this new exciting chapter, we would also like to thank the amazing team at Sheffield City Trust, who have done so much for our entertainment venues and the people of Sheffield. The majority of these teams will transfer to ASM Global where they will continue their hard work to help Sheffield’s event and cultural offer thrive.”

As ASM Global begins this exciting journey with Utilita Arena and Sheffield City Hall, the focus is on delivering world-class entertainment while creating lasting memories for fans, artists, and the local community. With their unrivalled expertise and innovative approach, the future of Sheffield’s iconic venues has never looked brighter.

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